Company Profile


Embun Persona Sdn. Bhd. (EPSB) started its operation as a basic ignition rubber boots molder with only 4 molding presses, since 1997 at Taman Kencana in Kuala Lumpur, Malaysia. In 1992, due to the increasing demand for space and expansion, EPSB has moved into a new permanent business address at No 1, Jalan Kencana 18, Taman Kencana, 56100 Cheras, Kuala Lumpur on a built-up factory area of 6,800 sq. feet.

With the expanding and increasing market demand for ignition rubber boots, EPSB has tripled its molding capacity to 12 presses with the capability to produce around 500,000 pcs of rubber boots per month in the year 2000. A simple ignition lead set assembly line is installed in the same year for the assembly of ignition Lead Set for the Malaysian market. Not only concentrating in the molded rubber parts, EPSB has installed an Ignition Cable Extrusion line in the year 2001 with the capability to extrude about 150,000 metre of ignition cable per month.


Quality Assurance


As a commitment to supply only good quality products, EPSB has developed and installed a qualitysystem into its production linear to ensure only the quality products reach customer's hand.

On October 13th, 2001, the company is awarded with ISO9002:1994 certificate by an internationally recognized body. In trust of the people in the company have a direct impact on the product quality, EPSB is committed to train and retain well trained people to service the company. In the constant effort and commitment to ensuring quality, EPSB has upgraded the ISO system to ISO9001:2000 and the new certificate is awarded on 15th September 2003. It is the quality policy of Embun Persona Sdn. Bhd. to :

A Total Commitment to Quality Excellenceon Products and Services To Fulfill and Sustain Customer's Satisfaction.

Production Expansion


In order to be able to provide a full range of products and services to our customers, EPSB has further expanded its operation into mainland China in the year 2003.

With an officially registered operating address at 1885, Daye Road, West Wuqiao Town, Fengxian Shanghai, Sianghin (Shanghai) Pte. Ltd. has undertaken the production operation of terminals, metal shields, plastic boots, plastic tubes & clips, and also some rubber molder products.

With the continuous production expansion, the Shanghai plant is currently able to produce about 800,000 pcs of terminals and 1,000,000 pcs of plastic injected parts and components every month.


Our Network


Today, EPSB at Malaysia has successfully expanded it operations into another newly acquired neighboring factory lots, with a total factory area of 13,800 sq. feet not mentioning the second and third floor.

With the additions of new machineries, molds, lab test equipments, as well as with the constant effort of its team members, we have how grown to be one of the major professional ignition wire components manufacturer and supplier in South East Asia.

With the past past many year of efforts, we have successfully penetrated into some major international markets such as Canada, USA, United Kingdom, Europe, Middle East, South Africa, South America, India, China, Indonesia, Thailand and Australia. With the cotinuous effort and consistent contribution from our team member, we wish a very bright future for the many years to come...

+(60)3-8766 8822
+(60)3-8766 8833
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Embun Persona Sdn Bhd

Lot 12, Jalan Perusahaan 3,
Kawasan Perusahaan Beranang
43700 Beranang, Selangor, Malaysia.